There are a number of reasons why your small business will benefit from a webpage:

• It will make your business look bigger than you really are and will increase your credibility as a viable business.

• A website allows you to showcase your products for everyone to see. You can explain the benefits, compare it with other products, or show testimonials of happy customers that already bought the product.

• The web is open 24 hours a day, 7 days a week and 365 days a year so information about your company will always be accessible.

• Computers are replacing the “Yellow Pages” in phone books as the preferred medium for looking up companies to do business with. When you visit the popular search engines such as Google or Yahoo, you can use their “Local” feature as an extended version of a Yellow Pages listing. At a bare minimum, these entries might include your business name and address, phone number, and a map to your location. However, the companies that have active websites also will have a link to their site along with their listing! This is their chance to impress the potential customer or client.

• Putting your basics on a business card, with a link to your site, can send customers to your site for the information that they’re looking for; if you’ve ever had to hand out brochures, flyers or catalogs in the past, your website could replace these or, at a minimum, reduce the number of expensive printed materials that you need to have printed up on a regular basis. And since a website is electronic, you need not worry about reprinting new materials every time you need to make a change to your company’s information–your site works in “real time” for you, updated as quickly as you can get it to a computer.

• Provide personalized support for your customers with answers to common questions; assistance on specific products or services, provide a variety of ways in which you can be contacted. Do all this without answering a phone or hiring additional staff.
• Web sites allow you to put a "SPECIAL" notice on your website advertising new products or special services that you are providing.